일반도서
Smart globalization : designing global strategies, creating global networks
표제/저자사항 Smart globalization : designing global strategies, creating global networks / Anil K. Gupta, D. Eleanor Westney, editors
발행사항 San Francisco: Jossey-Bass, c2003
형태사항 xii, 360 p.: ill.; 23 cm
총서사항 (TheJossey-Bass business & management series)
주기사항 "MIT Sloan management review."
A selection of articles originally published in the MIT Sloan management review.
Includes bibliographical references and index. 전자버전: http://www.loc.gov/catdir/toc/wiley031/2002152258.html 내용:
Designing global strategies : comparative and competitive value-added chains / Bruce Kogut -- Global strategy...in a world of nations? / George S. Yip -- Lean production in an international supply chain / David L. Levy -- Prepare your company for global pricing / Das Narayandas, John A. Quelch, and Gordon Swartz -- New strategies in emerging markets / David J. Arnold and John A. Quelch -- Global sustainability and the creative destruction of industries / Stuart L. Hart and Mark B. Milstein -- Managing across borders : new organizational responses / Christopher A. Bartlett and Sumantra Ghosahl -- Making global strategies work / W. Chan Kim and Ren´ee A. Mauborgne -- Subsidiary initiatives to develop new markets / Julian M. Birkinshaw and Joseph N. Fry -- Building an effective global business team / Vijay Govindarajan and Anil K. Gupta -- Negotiating with "Romans" / Stephen E. Weiss -- Developing leaders for the global frontier / Hal B. Gregersen, Allen J. Morrison, and J. Stewart Black.
표준번호/부호 ISBN 0787965324 (alk. paper)
분류기호 듀이십진분류법-> 658/.049
출처 국립중앙도서관 바로가기
담당부서 : 국가서지과 (02-590-6339)
위로