00924na a2200265 4500001001300000005001500013008004100028024002700069035001800096035002700114100002200141370004800163372004600211372004600257373006000303374004800363375001100411377001400422400002500436400002600461670003900487670004300526670005400569670003500623KAC20140996720221018140337140430 b aznnnaabn a aaa 7 a00000004644884712isni a(KRI)10168543 a(KISTI)ADPER68023165011 a옥정원,d1975- c한국(국명)[韓國]0KSH20000101452nlsh a경영학[經營學]0KSH19980107892nlsh a마케팅[marketing]0KSH19980117162nlsh a부산가톨릭대학교 유통경영학과 (부교수) a교수(대학)[敎授]0KSH19980114932nlsh a남성 l한국어1 aOck, Jungwon,d1975-1 aOck, Jung-Won,d1975- a현대광고론, (경문사), 2009 a마케팅 액츄얼리, (청람), 2013 a한국연구자정보(KRI)uhttps://www.kri.go.kr aKISTIuhttps://www.kisti.re.kr