00937na a2200253 4500001001300000005001500013008004100028024002700069035001800096035002700114100002200141370004800163372004600211372004600257373004800303374004800351375001100399377001400410400002600424670003600450670005400486670009800540670004500638KAC20141238420181109142921140521 b aznnnaabn a aaa 7 a00000004645798082isni a(KRI)10010026 a(KISTI)ADPER00002885851 a김동훈,d1961- c한국(국명)[韓國]0KSH20000101452nlsh a경영학[經營學]0KSH19980107892nlsh a마케팅[marketing]0KSH19980117162nlsh a연세대학교 경영대학 (교수)s1994 a교수(대학)[敎授]0KSH19980114932nlsh a남성 l한국어1 aKim, Donghoon,d1961- a촉진관리, (학현사), 2014 a한국연구자정보(KRI)uhttps://www.kri.go.kr a(고객중심과 시너지 극대화를 위한) 마케팅원론, (博英社(박영사)), 2010 a교보문고uhttp://www.kyobobook.co.kr