학위논문
The effects of image congruence on customer satisfaction and brand loyalty in the lodging industry
표제/저자사항 The effects of image congruence on customer satisfaction and brand loyalty in the lodging industry / by Ki-Joon Back
발행사항 Ann Arbor, MI: UMI Dissertation Services, 2001
형태사항 x, 146 p.: ill.; 23 cm
주기사항 Thesis(Ph.D.) -- Graduate School, The Pennsylvania State University, Hotel, Restaurant, and Institutional Management, College of Health and Human Development, 2001.
Includes bibliographical references (p. 131-139).
분류기호 듀이십진분류법-> 658.8
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