일반도서
Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
표제/저자사항 Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits / Philip Kotler, Thomas Hayes, Paul N. Bloom
판사항 2nd ed
발행사항 Paramus, NJ: Prentice Hall, c2002
형태사항 x, 422 p.: ill.; 24 cm
주기사항 Includes bibliographical references and indexes.
표준번호/부호 ISBN 073520179X
분류기호 듀이십진분류법-> 658.8
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