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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands
표제/저자사항 Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B. Seybold; research and strategy support by Millward Brown
판사항 Rev. pbk. ed.
발행사항 London; Sterling, VA: Kogan Page, c2004
형태사항 xxviii, 321 p.: ill.; 24 cm
주기사항 Includes bibliographical references and index. 전자버전: http://www.loc.gov/catdir/toc/ecip0419/2004015555.html
표준번호/부호 ISBN 0749442840
분류기호 듀이십진분류법-> 658.8343
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