일반도서
Kellogg on branding in a hyper-connected world
표제/저자사항 Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins ; [foreword by Jim Stengel]
발행사항 Hoboken, New Jersey : Wiley, [2019]
©2019
형태사항 xxviii, 338 pages : illustrations ; 24 cm
주기사항 "The Marketing Faculty of the Kellogg School of Management, Northwestern University"--Jacket
Includes index
표준번호/부호 ISBN 9781119533184 (Hardcover)
ISBN 111953318X (Hardcover)
ISBN 9781119533283 (ePDF)
ISBN 1119533287 (ePDF)
ISBN 9781119533290 (ePub)
ISBN 1119533295 (ePub)
분류기호 듀이십진분류법-> 658.827
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