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Stanford executive briefings.[57-115][비디오 녹화자료]
표제/저자사항 Stanford executive briefings.[57-115][비디오 녹화자료] / 미디어 라이브러리 [편]
발행사항 [서울] : Media Library, [2005]
형태사항 비디오디스크 59매 : NTSC, 천연색, 디지털, 스테레오 ; 12 cm
주기사항 본 표제는 디스크의 표제임
권차기호는 임의의 순임
용기편제: The idea of marketing in the total access, real-time marketplace(권차 84) 내용:
57. Managing communication in a multi-cultural world / John Baugh -- 58. Managing for both bottom and top line performance / Jeff Rodek -- 59. Managing with power: politics and influence in organizations / Jeffrey Pfeffer -- 60. Mergers and acquisitions: 100 days to a successful integration / Ram Gupta -- 61. Mobilizing commitment in your organization / Jennifer Kenny -- 62. Negotiation as decision making: getting (more of) what we want / Margaret Neale -- 63. Numbers DO lie: leading a measurement revolution / Christopher Meyer -- 64. Nurturing innovation / Judy Estrin -- 65. Organizational IQ: why smart orgnizations perform better / Jim Matheson -- 66. Organizing your business around the customer / Roger Siboni -- 67. Overcoming barriers to strategic change / James A. Phills Jr. -- 68. Politics and the economy / Tom Campbell -- 69. Preventing burnout in your organization / Christina Maslach -- 70. Pure confidence in a connected world / John W. Thompson -- 71. Race, ethnicity, and demographic change in the American marketplace / Luis Ricardo Fraga -- 72. Red queen competition. a dynamic view of strategy / William P. Barnett -- 73. Rules for revolutionaries / Guy Kawasaki -- 74. Sales as a strategic tool in your organization / William Barnett -- 75. Search engine optimization / Bruce McCurdy -- 76. Staying out of legal trouble / Jonathan Hart -- 77. Strategies for surviving the coming internet patent wars / Kevin Rivette -- 78. Structuring strategic business alliances / Cheryl L. Shavers -- 79. Sustaining leadership in a digital age / Paget Alves -- 80. The changing landscape in technology / Scott McNealy -- 81. The 'Consumerization' of high technology / Joe Costello -- 82. The enterprise network and the internet / Mark Andreessen -- 83. The entrepreneurial process: how to make your dreams a reality / Magdelena Yesil -- 84. The idea of marketing in the total access / Regis Mckenna -- 85. The knowing-doing gep: how smart companies turn knowledge into action / Robert Sutton -- 86. The mastery of speaking as a leader / Terry Pearce -- 87. The organizational world of knowledge workers / Homa Bahrami -- 88. The people side of great business / Libby Sartain -- 89. The power of information exploitation / Jeffrey K. Harris -- 90. The power of paranoia / Roderick Kramer -- 91. The revolution in online investing / Dawn Gould Lepore -- 92. The search for market inefficiencies: a study of sports betting / Justin Wolfers -- 93. The silicon valley edge / William F. Miller -- 94. The stanford video guide to financial statements / George Parker -- 95. The stanford video guide to negotiating -- 96. The strategies required in the global marketplace / Barry Sullivan -- 97. The value of information / Gary Bloom -- 98. To dream the invisible dream: new challenges in human computer interactions / John Seely Brown -- 99. Using the internet to build relationships / Michael Dell -- 100. Value-based leadership: the new frontier in value creation / R.A.Howard, D.Fishman -- 101. Virtue in business / Pamela Lopker -- 102. Visionary companies / Jerry Porras -- 103. Winners (don't) take all: creating and claiming value in negotiation / Margaret Neale -- 104. Yahoo! Jerry & Dave's excellent venture -- 105. You ain't seen nothin' yet: the future of internet commerce / Marty Tenenbaum -- 106. Zero time: learning to respond instantly / Keri E. Pearlson -- 107. People-first management: creating a culture of trust / Daniel P. Amos -- 108. Bill Gates in conversation with Stanford president John Hennessy / Bill Gates -- 109. Chalik talk 1: Stanford Coaches on management / Nine Stanford Coaches -- 110. Creating the future / Gary Hamel -- 111. Doing well and doing good / Jeffrey Swartz -- 112. Tempered radicals: how people use difference to inspire change at work / Debra Meyerson -- 113. The opportunity and threat of disruptive technolgies / Clayton Christensen -- 114. Using evangelism to sell products, companies, and ideas / Guy Kawasaki -- 115. The evolving role of the executive in the borderless business community / Cathy Greenberg Walt
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